MISSING YOU IN SEOUL

Sometimes a moment is so heartbreakingly perfect that you are torn between the desire to capture it and make it last forever while already feeling nostalgic about it. We’ve all experienced this spectrum of emotions at least once in a life. The bittersweet sensation of enjoying the moment while it lasts yet feeling sad that it will pass inevitably. The pure nonchalance that can only happen in summer mixed with the unavoidability of autumn coming. That last hug of a friend who lives far away and you get to encounter each other only once in a while - you’re still there, but you already miss each other.


Missing You Already was born in one of these moments - as a joint venture by two fashion insiders. A sweet memory of meeting and missing friends from the fashion industry in Paris, New York, Seoul or anywhere else in the world that every person can relate to. A Korean brand of resortwear that is meant to become a part of daily life reminding of the beautiful moments, people and places that make you smile and warm your heart. Launched in 2019, it pursues simple yet elegant design with sophisticated fabrics and details in neutral colors. Capturing the freedom and freshness of summer breeze, Missing You Already creates easy to wear and perfect to lounge in long dresses, tops and pants made with excess fabric to provide comfort of movement and flow of freedom.